Search

Results: 4
Applying Bibliometrics to Examine Research Output and Highlight Collaboration
Throughout the pandemic, research contributing to discoveries associated with COVID-19 has grown considerably. To help increase visibility of this integral body of research and illustrate the extensive organizational...
Published by: IGI Global
New Data-Related Roles for Librarians
From applying for competitive grants to showcasing institutional collaboration and research trends, the need for research institutions to demonstrate and increase visibility of research impact is growing. The authors discuss...
Published by: IGI Global
Social Media Influencer Endorsement
This research aims to examine the effect of social media influencer endorsements on brand attitude. Further, this research investigates the mediation effect of attitude towards endorsement on brand attitude. Based on previous...
Published by: IGI Global
Achieving Recommendation Intention in Mobile Banking
This study explores the critical elements driving the recommendation intention of mobile banking users in India. It explores the relationship between ease of use and recommendation intent via serially mediating roles of...
Published by: IGI Global